Carl Fritjofsson

Carl is a graduate of Uppsala University (Sweden), from which he holds an MSc in business administration and finance.

Carl is a battle-scarred founder turned and investor. He started his career in management consulting and went on to co-found the digital ad network AdProfit, bootstrapping the business into one of the leading digital channels for B2B advertising in the Nordics. He then joined Creandum as a member in the investment team but soon left to co-found Wrapp, which became a portfolio company not only of Creandum but also of prominent VCs such as Greylock and Atomico.

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As COO of Wrapp, Carl was responsible for scaling the company internationally across 18 markets and raising an aggregate of $27M in venture funding. After Wrapp Carl became an investor working with 500 Startups, in San Francisco, coaching and mentoring early-stage companies through an intensive four-month accelerator program. In parallel to this work, Carl was a part-time Venture Partner with Creandum, supporting its portfolio in the US market. 

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Since 2016 Carl has been a full-time investor with Creandum covering the firms investments in US and UK.

A member of Class 21, Carl served his fellowship at Creandum under the mentorship of General Partner Johan Brenner (Mentor Class 16).